Hey, Wanna Buy Some Likes?

Have you ever noticed your favourite influencer or brand go from a few thousand followers to millions within a short amount of time? Well, they could have committed influencer fraud and purchased amplification bots as part of their digital strategy.

Here's my tip, don't do it, it'll cause more harm for your brand than good!

Why Do Brands Buy Likes?

Likes, comments, followers, you name it you can buy it. Why? Because engagement is the most important metric for making sure your Instagram post is seen.

Brands have realised that Instagram will reward accounts that have good engagement by putting them on the top of users feeds or the 'Explore' tab, therefore giving brands the ability to be seen and heard.

As that is where all brands and influencers want to be, they often end up searching "buy Instagram likes" on Google, which gives the multiple options to select from. Brands can buy a like from as little as $0.01!

It does seem like a good affordable option, but it's likely to do more harm than good.

Why You Shouldn't Buy Likes

Organic tactics are you way to go.

If you buy fake likes, you will appear more engaged and popular for only a short time. Sure that may impress some users or businesses looking for influencers, but in reality it could undermine future organic or paid campaigns, and the cost of buying all those likes could add up.

1. People aren't stupid, they can tell when you have bought likes or followers

People can connect the dots. If your follower to like ratio doesn't add up, that may raise an eyebrow. Furthermore, if that user has a look through your follower list and sees a like-buying service follows your account, it's a dead giveaway that you buy Instagram likes, these platforms love to advertise themselves this way.

2. Instagram will punish you

Ensuring their platforms only have authentic accounts, all the major social media platforms, Facebook, Twitter and Instagram, have made it a priority to rid their platforms of fake accounts. Instagram is taking serious steps to fix this issue. If you become a repeat offender, Instagram is quite happy to close your account.

3. Likes Do Not Equal Business

While your page might look more popular, paid engagement never results in real business. Likes and followers created from fake bots will not give you more money - real people lead to more purchases and brand loyalty.

There are a lot more negatives when you buy Instagram likes. If you truly want your brand to grow and succeed your best bet is to grow your engagement organically!

What are your thoughts on buying likes or followers for your social media channels? Let me know in the comments.