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SUMMARY

A determined and committed communications graduate with over 7 years’ experience managing
and moderating social media channels for organisations. With a creative flare, I am extremely
driven to help an organisation reach communication goals and objectives with their key
stakeholders. I am highly skilled across multiple social media platforms and am able to engage
and increase followership.

 

EXPERIENCE

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2014 – Present: LOCAL MARKETING MANAGER | HOYTS CINEMAS

Was responsible for creating and producing content for location’s social media channels, introduced Baskin-Robbins on Instagram, increased following and engagement across platforms through innovative and creative customer
centred content. Managed and communicated to a large team of staff to
provide and maintained excellent service levels and ensure customer
satisfaction and encourage repeat business.

 

2019: PUBLIC RELATIONS INTERN | PLAYMAKER DIGITAL

Assisted in the development of campaign strategies and promotions for major
film studios, including influencer marketing and social media strategy.

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2012 – 2017: SOCIAL MEDIA MANAGER | I LOVE FRANKSTON FUN RUN

Launched event Facebook and Instagram pages and implemented strategic communication plans to help promote and market the I Love Frankston Fun
Run, a community event. Also took on roles as their photographer and mascot.

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2011 – 2014: COUNCIL MEMBER | FRANKSTON YOUTH COUNCIL

Provided advice and suggestions to Frankston City Council on a range of issues and services that may affect young people in the local community. Assisted in the organising and planning of the councils Stand for Change anti-bullying event.

 

EDUCATION

2018 – 2020: Royal Melbourne Institute of Technology (RMIT)

Bachelor of Communications: Public Relations

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SKILLS

  • Computer Skills
    Proficient with Microsoft suite, Adobe suite.

  • Public Relations Strategy

  • Social Media
    Extreme knowledge of all social platforms.

  • Strong eye for detail

  • Public Speaking

  • Website Creation and Moderating (WIX)

  • Customer Service

  • Leadership

  • Time Management

  • Digital Marketing

  • Communication

  • Teamwork and Individual Thinking

  • Stakeholder Engagement

© 2023 by Sam McCormick Digital Marketing 

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