Are we really #SmarterWithIoT?
- samuelmc14
- Sep 10, 2020
- 2 min read
As technologies advance, the world continues to become more connected. The Internet of Things (IoT) is transforming industries around the world and it's not hard to see why. IoT solutions can help businesses unlock new revenue streams, improve efficiency and increase customer engagement and loyalty.
A "Global leader in IoT" is the British multinational telecommunications company, Vodafone, which has been designing products to help transform businesses and simplify IoT so that everything can become 'smart'.
Vodafone's #SmarterWithIoT campaign aims to showcase its global leadership in enterprise and IoT. The company publishes its yearly IoT Barometer to provide an insight into how these technologies are helping businesses, marketers and consumers become smarter.
IoT connects objects, turning them into “intelligent” assets that can communicate with people, applications and each other. It enables things like cars, buildings and machines to communicate about their status and environment.'
The campaign highlights how IoT has been adapted to areas like parking, fleet tracking, industrial IoT, automotive management, healthcare, garbage bins, utilities management, factories and home automation. The possibilities are endless!
It is evident that more and more organisations across multiple sectors are adopting IoT technologies and devices to increase efficiency, increase revenue, manage risk and reduce costs.
So how safe is IoT to businesses and the everyday consumer?
The truth is security is still a concern and a worry for many organisations deciding whether or not to jump on the IoT bandwagon. Adaptors want connectivity that is secure, reliable and pervasive. Consumers want to know that their data is secure and private, which is a main driving factor in the development of IoT products.
67% of adopters say their IoT applications are mission-critical and a breach could be disastrous.
71% of adopters say they’re open with their users about what IoT data they collect and how they use it.
What's in store for the future?
The world will become much more smarter. As technologies come and go, there are always the ones that change the world. IoT will be integrated into almost all business digital strategies - almost three-quarters (72%) of adopters say digital transformation is impossible without IoT (Vodafone, 2019) - giving marketers the opportunity to get previous unobtainable data off consumers.
Yes, we are truly #SmarterWithIoT. As IoT continues to evolve, developers play a crucial role in creating intelligent systems that connect devices, improve automation, and streamline operations. From smart parking and fleet tracking to healthcare and home automation, IoT is transforming how industries operate. Companies like Vodafone are leading this shift, simplifying IoT adoption and enabling businesses to unlock new revenue streams, reduce costs, and enhance efficiency. Developers are the backbone of this transformation, building the solutions that power real-time communication between devices and systems, making our world smarter, safer, and more connected than ever before.